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A business card reader can be one of the most versatile and valuable pieces of office equipment you will ever own. That one small business card reader has the power to capture important contact data from the literally hundreds of business cards and promotional flyers that the business person encounters at trade shows and conferences. Think of the marketing and networking possibilities that a business card reader offers! Once collected, you simply download the data to your laptop or desktop by USB cable. It can't get much simpler than that! Business card readers use OCR and parsing technology to scan and organize captured data into a format compatible with your contacts management program. Once captured, the data can easily be shared with coworkers for enhanced marketing and networking efforts.