White hat seo, exploring the topic
For anyone running an online business, knowing the basics is a must. The reason is, in order to properly vet a professional, you need to have an eye for what is plainly bad SEO. Plenty reasons also exist for not doing SEO yourself. Time is the big one. Since time is money, how much is your time worth? Professionals who do online marketing for a living have plenty of time to hone their skills and do the research to stay on top of this constantly changing game.